4-day event in 2011 marks first North American venue for film festival
Toronto will be the first North American city to be host of Bollywood’s version of the Oscars in 2011, a clear nod to the increasing pop-culture clout wielded by the region’s large and growing South Asian community.
News of the four-day event, announced in Mumbai Wednesday by Ontario Premier Dalton McGuinty, is a sign of the ethnic broadening of the city’s already solid position as a mainstream cinema powerhouse, observers said.
…They not only consume Bollywood movies and music, but have spawned a satellite film industry of their own, complete with acting classes and costume shops in the suburbs west of the city.
…The credibility of the International Indian Film Academy Awards, which is expected to draw 500 top players in Indian film, 40,000 visitors to Toronto and a global television audience of more than 350 million, should provide a substantial push toward that goal.
See entire article on The Globe and Mail.
Technorati Tags:
Canadain showbusiness, Canadian Films, Indian Film Academy Awards, Indian Films